What’s the fastest way to get winter leads if I’m slow right now?

Summary Answer: Update your Google Business Profile (GMB) and send a simple email offer to your past customer list. Expanded Answer: Log in to your GMB profile right now. Go to the “Services” section and add “Furnace Maintenance,” “Winter Prep,” or “Pipe Insulation.” Then, send a plain-text email to your old customers. A simple note offering a “Winter Safety Check” can fill your schedule faster than any other type of marketing. Key Takeaway: Your best new jobs this winter will often come from your old customers.

Should I run Google Ads for “frozen pipe repair” in DFW?

Summary Answer: Yes, but only if you send those clicks to a specific webpage, not your homepage. Expanded Answer: A homeowner searching for “frozen pipe repair” is in a panic. Do not send them to your homepage where they have to hunt for information. Ads for emergency keywords should go to a special page that says “Frozen Pipe Repair” at the top and has your phone number in big letters. Otherwise, you are just paying for clicks that leave in three seconds. Key Takeaway: Do not waste money on ads until your website is ready to handle that emergency traffic.

What’s the point of a blog for a roofing company in winter?

Summary Answer: A blog shows homeowners and Google that you are the DFW expert for winter roof problems. Expanded Answer: You can write simple articles that get you leads. For example: “How to Spot a Roof Leak After a DFW Ice Storm” or “Do I Need a Roof Inspection After a Hail Storm?” At the end of each post, you add a link to your “Free Roof Inspection” page. This proves your expertise and gives you a direct way to get a lead. Key Takeaway: A simple blog post builds trust and gives you a perfect reason to offer an inspection.

How do I get HVAC leads when it’s just ‘cool’ out, not ‘cold’?

Summary Answer: Stop selling “furnace repair” and start selling “furnace safety checks” or “tune-ups.” Expanded Answer: Most people wait until their heat breaks to call. You need to give them a reason to call you before it breaks. The best way is to focus on safety and savings. Your offer should be “Get Our $99 Furnace Safety Check” or “Lower Your Heating Bill This Winter.” This gets you in the door and often leads to bigger repair jobs or new unit sales. Key Takeaway: Sell peace of mind and energy savings, not just repairs.

What’s the biggest mistake contractors make on their Google profile in winter?

Summary Answer: They forget to list their emergency hours, so Google shows them as “Closed.” Expanded Answer: Many contractors set their GMB hours to 9-to-5. When a homeowner searches for “emergency plumber” at 8 PM, your profile says “Closed,” and they call the next person. You must log in and add “24/7 Emergency Hours” so your profile stays “Open” for those profitable after-hours calls. Key Takeaway: If your Google profile is not set for 24/7, you are invisible to emergency customers at night.

How can a roofer get leads in DFW when it’s too cold to install shingles?

Summary Answer: You should shift your marketing to focus on inspections, temporary repairs, and gutter cleaning. Expanded Answer: Your customers may not know you do more than just full installs. Use your website to promote your “Winter Roof Inspection” service. Talk about “Emergency Tarping Services” or “Ice Dam Removal.” These are high-need, high-profit jobs that can keep your crews busy until the weather warms up for bigger projects. Key Takeaway: Stop marketing for jobs you cannot do, and start marketing for the jobs you can do right now.

What is better for emergency leads: Google Ads or Local Services Ads?

Summary Answer: For emergency services like plumbing or HVAC, Google’s Local Services Ads (LSA) are almost always better. Expanded Answer: LSA puts you at the very top of Google, above the regular ads. More importantly, it shows you as “Google Guaranteed.” This gives a panicked homeowner instant trust. You also pay per lead (a phone call), not per click, so it can be much more cost-effective. Key Takeaway: The “Google Guaranteed” badge builds trust, which is the most important thing in an emergency.

What’s one thing I can add to my website today to get winter leads?

Summary Answer: Add a simple “banner” or “pop-up” to your homepage with your main winter offer. Expanded Answer: As soon as someone lands on your site, they should see your offer. This could be a “click here for $50 off a furnace tune-up” or “Schedule your free pre-winter roof inspection.” This simple visual makes your offer impossible to miss and guides the customer to the exact action you want them to take. Key Takeaway: Make your most important winter offer the first thing your website visitors see.

How can I market “attic insulation” to DFW homeowners?

Summary Answer: Connect your insulation service directly to the high heating bills they just received. Expanded Answer: Do not just sell “insulation.” Sell “Lower Heating Bills.” Your marketing message should be: “Shocked by your last electric bill? Your attic might be the problem.” This speaks to a pain point they are feeling right now. Then, you can offer a “Free Attic Insulation Inspection” to show them how much money they are losing. Key Takeaway: Sell the solution (lower bills), not the product (insulation).

Should my website mention specific DFW neighborhoods or just “DFW”?

Summary Answer: Yes, you should absolutely mention specific cities and even neighborhoods. Expanded Answer: Homeowners want a local contractor. A person in Frisco wants to see the word “Frisco” on your site, not just “DFW.” It makes them feel like you are their neighbor and can get to them quickly. We build pages for our clients like “Plano Furnace Repair” and “Fort Worth Roof Leaks” because they rank better and get more calls. Key Takeaway: Being hyper-local builds trust and helps you rank higher in the specific areas you service.

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