How Strategic Use of Color in Web Design Can Increase Conversions

Have you ever wondered why some sites are more appealing than others? Of course, a lot of factors come into consideration before constructing a website’s overall appearance, but did you know that the color scheme is one of the most important aspects?

This is mainly because colors elicit emotional responses and subconsciously impel site viewers to take certain actions.

Therefore, as a site owner, you must make the most of color psychology, which can increase conversions. We’ll explain what you must do throughout the sections below. Let’s begin!

What Is Color Psychology?

Color psychology is the study of how colors influence human psychology. For example, have you heard of colors being associated with emotions? Well, that’s color psychology in a nutshell.

Businesses can use color psychology to build their customer bases and sell more products, but the key is being strategic.

Specifically, you don’t want to overplay your color psychology hand, as doing so may distract site visitors and cause them to disengage.

Which Colors Impact Site Visitors Most?


Red is often associated with urgency, which explains why various alarms and sirens flash red—just think of fire trucks and ambulances.

The idea that red is associated with urgency also explains why great deals are often promoted using the color red in some way at retail stores.

In short, red is one of the most impactful colors, and using it right can help your business in several ways.


Yellow—especially bright yellow—is often associated with positive vibes and happiness, which explains why many marketing materials that target kids utilize yellow.

So if you want to convey an upbeat tone while showing your brand is hip and fresh, utilizing yellow strategically on your site is a good move.


For a long time, green was exclusively associated with envy (and the almighty dollar). But these days, it’s primarily associated with eco-friendliness.

Therefore, if you incorporate green on your site and mention sustainability here and there, site visitors will view your brand as eco-friendly. This perception may convince them to trust your business.


Blue is often associated with calmness and serenity, and several studies have found that a human being’s heart rate and blood pressure drop soon after seeing the color blue.

Blue also represents reliability, intelligence, security, and authority while conveying a sense of calm. As a result, many successful businesses have made blue one of their primary company colors, including Facebook, Twitter, American Express, Ford, Intel, and IBM.

Black & White

When most people think of black and white, especially in the web design context, the word “boring” comes to mind immediately.

But this shouldn’t be since there are ways to utilize both black and white strategically.

For example, if you don’t want your site to have a blinding white backdrop, going with black is better since it’s easier on the eyes.

To make this work, you’ll need bright text, which site viewers could have a problem with if it’s not large and bold.

And as far as white space is concerned, it’s good to have plenty of it so your website doesn’t look cluttered.

Bless Web Design Knows the Ins and Outs of Color Psychology

Are you in desperate need of a site that incorporates the principles of color psychology without sacrificing functionality? Then you need to get the Bless Web Design team on your side!

We’ll design a 100% custom website for your business. Also, we’ll incorporate the fundamental elements of color psychology so your site drives more traffic, creates lasting impressions, and generates more revenue.

Check out our site to know the full extent of what we’re offering and to get a quote right away!

Article by Bless Web Designs

We are a web design, development, and digital marketing company a passionate belief in the super power of technologies in an age of digital transformation. We think and act on your behalf. We walk on your side. us, your success is our success and we work to find the and powerful online solutions that fit your digital and print needs.