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FIFA World Cup 2026 Is Coming to Dallas – What Every Local Business Owner Needs to Do Right Now

Home / Podcasts / Dallas Small Business Marketing / FIFA World Cup 2026 Is Coming to Dallas – What Every Local Business Owner Needs to Do Right Now
Dallas Small Business Marketing

Dallas is hosting nine World Cup matches this summer, including a Semi-Final on July 14, more than any other city in the entire tournament. Visit Dallas projects 3.8 million visitors and up to $2.1 billion in spending flowing through restaurants, shops, salons, hotels, and service businesses across the whole DFW area. Soccer fans average 10-day stays, so this is not a one weekend spike, it is weeks of steady spending across the metroplex.

In this episode, Sarah and Terry break down where visitors will actually be spending money, what Dallas business owners need to fix on their website and Google profile before June 14 to show up when international visitors search, and the one FIFA rule every local business owner needs to know before running a single promotion tied to the tournament.

If you run a business anywhere in DFW, this episode is for you.

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