Matt G. Southern is an experienced digital marketing journalist specializing in SEO, content strategy, and social media. Based in Sudbury, Ontario, Matt has been a key figure at Search Engine Journal since 2013 and joined Socialily in 2024. Known for a clear and practical approach, Matt has reported on pivotal SEO updates and AI advancements, helping readers stay informed on essential industry changes.
With a Bachelor of Arts in Communications from Laurentian University and an Advanced Diploma in Public Relations from Cambrian College, Matt brings both academic training and hands-on expertise. Matt’s career includes a decade of freelance work in SEO and copywriting, building a reputation for translating complex SEO topics into strategies that drive growth for brands.
Noteworthy Contributions
- Covered important SEO updates, including Google’s Penguin and Helpful Content updates
- Led strategic content efforts at Search Engine Journal to engage a growing audience
- Wrote foundational pieces on AI’s impact on marketing, guiding industry understanding
- Provided tailored SEO solutions for clients, boosting their online visibility and engagement
Skills and Expertise
SEO analysis, digital marketing, social media strategy, public relations, content planning, and social media monitoring
