Emina Demiri-Watson is a digital marketing leader across SEO, PPC, social media, and automation. Currently, she serves as the Head of Digital Marketing at Vixen Digital, a Brighton-based agency where she drives channel alignment and strategic, data-driven results for clients. Emina’s background spans in-house roles with organizations of all sizes, from startups to enterprises, where she developed expertise as a full-stack marketer.
Known for her passion for SEO, Emina appreciates its blend of technical, analytical, and creative elements. Her work has included high-impact projects such as the £4.2m government-funded Community Organisers Programme and leading digital marketing efforts for the award-winning eLearning platform Elucidat. In addition to her role at Vixen Digital, Emina is a mentor for Women in Technical SEO, co-host of the SEOs Getting Coffee podcast, and frequently shares her insights as a guest on industry podcasts and events.
Key Projects and Contributions
- Head of Digital Marketing at Vixen Digital, delivering multichannel digital strategies with a focus on SEO and PPC
- Former lead for the £4.2m Community Organisers Programme, implementing high-impact digital strategies for community engagement
- Digital marketing leader for Elucidat, an award-winning eLearning platform, where she helped enhance visibility and user engagement
- Active mentor with Women in Technical SEO and co-host of the SEOs Getting Coffee podcast, supporting knowledge-sharing in the digital marketing community
Core Skills
SEO, PPC, content strategy, digital media management, marketing automation, and data-driven insights
