A business website is the first impression you make with potential customers and clients. It should not only look great but also work great. However, there are many potential pitfalls you can fall into when you start working on your website. Some of these are discussed in this post. A good web designer in the city of Dallas can help you navigate through these hurdles.
Fitting Your Content Into a Pre-Defined Template
Pre-defined templates are optimized to look perfect with the demo content. This means that they are not optimized to look great with your content. Not all templates are going to look great with every type of content. It will not be as effective to convert well. So, a good web designer in Dallas will not start with a template when building a page on a website. This is because the content dictates how the page should look. Hence, start with what type of content you have and how it should be laid out in order to resonate with the target demographic.
Adding Features that Do not Align With Your Target Demographic
Your website should be about you but for your audience. Though it is okay to add some fun elements to your website, do something that your audience will respond to.
Forgetting About SEO
When going for a design you love, make sure that you don’t forget about SEO so pay attention to these things:
- Headings: HTML heading is a text element used to define the headings or titles of a webpage’s sections. They are represented by <h1> to <h6>. Headings are crucial for SEO as they provide a hierarchical structure to your content. This makes it easier for search engines to understand your content.
- Content: if you want search engines to find you, you need to have some content on your page. You have to work it into your layout.
- Site speed: Remember that your website needs to be speedy. Adding videos, giant images, and other flashy things will slow it down.
Inconsistency in the Look
This is a common web design mistake that many businesses make. Inconsistency can arise when different sections of the website lack cohesion in terms of color scheme, design, typography, and layout. It can make viewers confused and disoriented when navigating through your site.
This is because each section presents a different visual style, thus undermining the brand’s professionalism and credibility. It can also lead to a lack of trust and can deter potential customers from engaging further with the business. Therefore, business owners must maintain a cohesive visual identity across their websites so that the user experience is enjoyable and seamless.
Not Adding a Call to Action
Not adding a CTA can be damaging. As they do not have a clear prompt, users can feel lost or unsure about what steps to take next. This may result in missed opportunities for engagement or conversion. So, make sure you add a well-crafted CTA to guide the users and increase the likelihood of achieving the intended goal.
So, if you want your website to look and be functional, make sure you avoid these pitfalls in the web design process. Don’t let design overrule good choices when it comes to user experience and SEO. Make your design user-friendly and ensure that your focus is on SEO.