Tom Capper is an SEO expert and data analyst who heads the Search Science team at Moz. Since joining Moz in 2021, Tom has contributed to cutting-edge products, features, and research designed for SEOs, marketers, and business owners. His background in consulting includes leading the London Consulting Team at Distilled, where he developed data-driven SEO strategies, pioneered the SearchPilot SEO A/B testing methodology, and worked with prominent brands on impactful search strategies.
In addition to his work at Moz, Tom frequently speaks at industry events, including BrightonSEO, where he shares insights on data analysis and technical SEO. With experience spanning freelance consultancy and quantitative research, Tom combines analytical expertise with a hands-on approach to SEO. He holds a background in politics and economics, which informs his analytical perspective. Outside of his role at Moz, Tom regularly blogs on SEO topics.
Key Roles and Contributions
- Head of Search Science at Moz, developing new SEO tools and research
- Former London Consulting Team Lead at Distilled, creating SEO A/B testing methodologies and managing high-profile client strategies
- Speaker at BrightonSEO and other industry conferences, recognized for blending analytical insights with practical SEO applications
- Developer of quantitative SEO research and data-focused strategies that have informed industry practices
Core Skills
SEO strategy, data analysis, A/B testing, consulting, technical SEO, and quantitative research