Responsive Website is the Heart of your Online Marketing Strategy: Here’s why!

Smartphones and Tablets have changed the way how people interact with the websites today. According to a ComScore Report, 58% of people in the US already own a smartphone. Other stats report that around 1.2 billion people access the web from their mobile devices and 61% of consumers have a better outlook towards brands that offer an optimized mobile experience. With this data, it is confirmed that the coming marketing scenario is going to be tougher for those businesses who haven’t prepared themselves for the mobile revolution.

Well, if you still doubt, following are some of the other reasons that prove that a mobile-friendly and responsive website design is the heart of your online marketing strategy. Have a look:

Google Loves Mobile-Friendly Websites:

On April 21, 2015, Google released a new mobile-friendly algorithm, named Mobilegeddon, whose aim is to improve the rankings of mobile-friendly websites in SERPs (Search Engine Results Pages). It’s the hottest topic among web marketers these days because it has literally shaken the SEO industry.

With this update, the mobile-friendly websites will be ranked higher in mobile SERPs (for searches done using mobile) while unresponsive websites will lose their thousands of potential customers by staying away from this competition. This means in order to compete in this marketplace, you need to think about your mobile users too.

Enhances User Experience:

It has been found that 50% of consumers visit a store the same day after conducting a local search from their mobile device. The reason being mobile delivers a better search experience to users and moreover it’s convenient. If you open a desktop site on your mobile device, some of its elements such as images, tabs and content may not be visible clearly. Some go completely off the road deteriorating the user experience. As a result, they abandon the site and move onto some other site that’s offering a better mobile experience.

Bad experience increases bounce rates and reduces sales, which is definitely not desirable. According to Google Think Insights, 50% of people said that they will rarely use a business if the website isn’t mobile-friendly, even if they like the company. So, if you don’t want to lose those valuable sales opportunities, you must go for a responsive website design.

Good for SEO:

In June 2012 at SMX Advanced during the iSEO panel, Google Webmaster Trends Analyst Pierre Far clearly stated that Google recommends businesses to go for a responsive website design instead of mobile templates. The reason being having one site URL makes it easy for the Googlebots to crawl the website. There is only a single bot required to crawl a single URL which lets it index the site quickly and easily.

In addition to that, it’s difficult to manage different websites and run SEO campaigns on both the sites separately. This is the reason why a responsive website is recommended over separate websites for desktops and mobiles.

Improves Page Load Speed

According to the Google PageSpeed Developers, there are certain considerations that can help marketers improve the performance of their website on mobile devices. It has been found that the content above the fold of a responsive website loads in under 1 second on a mobile device and the entire page loads in under 2 seconds. Such a faster page load speed is not possible when loading a desktop website on a mobile device.

Research has also shown that if there is a delay of more than 1 second or if a user has to wait too long for a page to load, it interrupts their thought and leads to poor experience. Therefore, making the site responsive has become more of a need than an option. Want to know how well your website performs on a mobile device? Check out this Google’s tool.

Adapts to the future needs

The main idea behind a responsive website is to display all the web components properly on all the devices, no matter what the screen size is. This means it can adapt to all the devices that may come in future of varying sizes and displays.

In the coming years, people may be browsing your website on their Smart TVs, Smart Glasses and Smart Watches, and with a responsive website, you need not to worry about these advancements. In short, if you invest now in a responsive website, you are going to save money in the future.

So what are you waiting for now! Well, if you are unsure about whether your website is mobile-friendly or not, you can use Google’s Webmasters Tool here.